Product Insight: Crisps
Crisps by Pop-Tarts,Kelloggs is tracked in PlainIngredients with 8 identified ingredients and carries an overall safety rating of 4.4 out of 5 — a Low-Risk-to-Safe tier backed by FDA and EU regulatory status. On the NOVA processing scale, this product falls into Group 4 (Ultra-processed foods), a standard framework for classifying how heavily food has been industrially modified before reaching the shelf, and Its Nutri-Score grade is E, the European front-of-pack nutritional label summarizing calories, saturated fat, sodium, sugar, protein, fiber, and produce content. Within the identified ingredient list, no ingredient on this product currently carries a Caution or High-Risk flag in our database, while 7 ingredients sit at the Low-Risk or Safe end of the scale.
Our composite score weighs each ingredient's U.S. FDA regulatory status (GRAS, Approved, or Banned), European Union food-additive status under Regulation (EC) No 1333/2008, any U.S. state-level restrictions, and signals drawn from peer-reviewed toxicology literature. The per-product score is the mean of the per-ingredient ratings and should be read as a structured summary rather than a clinical verdict; edge cases such as cumulative exposure, individual allergies, and dietary interactions are not captured by a single number and are better addressed by reading the individual ingredient pages linked below.
Sources: Open Food Facts (product + ingredient list, CC0 licensed) · FDA SAFFA · EU Regulation (EC) No 1333/2008 · U.S. state food-safety statutes
Ingredient Safety Breakdown
Processing Level
Ultra-processed products are formulations made mostly or entirely from substances derived from foods and additives. They typically contain ingredients not commonly used in home cooking.
Full Ingredients List
Whole wheat flour, sugar, enriched flour (wheat flour, niacin, reduced iron, vitamin b1 [thiamin mononitrate], vitamin b2 [riboflavin], folic acid), vegetable oil (soybean, palm and/or palm kernel oil), fructose, vegetable glycerin, dextrose, maltodextrin, contains two percent or less of modified corn starch, nonfat milk, reduced mineral whey, strawberry puree concentrate, apple powder, cornstarch, invert sugar, leavening (baking soda, sodium acid pyrophosphate, monocalcium phosphate), soy lecithin, salt, datem, cellulose gel natural and artificial flavors, mono - and diglycerides, cellulose gum, citric acid, sodium citrate, malic acid, yellow corn flour, sodium alginate, xanthan gum, caramel color, turmeric extract color, color added, red 40, blue 1, bht for freshness.
Data Sources
- Open Food Facts — Product data and ingredient lists
- FDA Substances Added to Food (SAFFA) Inventory — Safety scores
- EU Food Additive Regulations (EC) No 1333/2008
Product Details
- Brand
- Pop-Tarts,Kelloggs
- Barcode
- 0038000202773
- Nutri-Score
- Grade E
- NOVA Group
- 4 — Ultra-processed foods
- Available In
- United States
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Read our methodology — how this data is sourced, computed, and verified.
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