Crest premium
Crest premium has 8 tracked ingredients, with an overall safety score of 3.4 out of 5, 0.72 points below the 4.12/5 average across all scored products, and 2 of its ingredients carry a low safety rating.
- Safety score 0.72 points below the 4.12/5 average across all scored products
- NOVA processing classification: group 4
How This Score Is Built
This 1-5 scale is an editorially-derived index, not an official government rating -- it synthesizes FDA status, EU regulatory status, US state actions, and published research. For Crest premium, 8 of its 8 tracked ingredients carry a scored rating so far, current as of 2026-09-07.
Data draws on Open Food Facts, FDA, and EU regulatory records -- cross-check with the FDA → directly, or read how we score it.
Where Crest premium sits nationally
Average ingredient safety score vs. 58,710 other scored products in PlainIngredients
3.4 Top 91% higher than 9% of 58,710 scored products
Average ingredient safety score (1 = highest risk, 5 = safest), bucketed by value
Each bar is a band; taller bars hold more scored products. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source PlainIngredients ingredient safety index · 2026-09-07
- Benzoic Acid - Safety score: 2/5
- Titanium Dioxide - Safety score: 2/5
Ingredient Safety Breakdown
Processing Level
Ultra-processed products are formulations made mostly or entirely from substances derived from foods and additives. They typically contain ingredients not commonly used in home cooking.
Full Ingredients List
Purpose Sodium fluoride 0.243% (0.15% w/v fluoride ion)...................Anticavity toothpaste Use helps protect against cavities Warning Keep out of reach of children under 6 yrs. of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. . Directions adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist Meets ASTM Drug Facts (continued) do not swallow WAGONER. CK ⚫to minimize swallowing use a pea-sized amount in children under 6 yrs. ⚫supervise children's brushing until good habits are established ⚫ children under 2 yrs.: ask a dentist Inactive ingredients sorbitol, water, hydrated silica, disodium pyrophosphate, flavor, sodium lauryl sulfate, sodium hydroxide, alcohol (0.7%), sodium saccharin, xanthan gum, glycerin, poloxamer 407, carbomer, polysorbate 80, sodium benzoate, cetylpyridinium chloride, benzoic acid, titanium dioxide, blue 1, ye
Compare beyond brand
Nationwide peers by additive safety & ingredient depth
Two PlainIngredients-derived comparison paths for Crest premium: nearest mean mapped additive safety score and nearest mapped ingredient count among indexable products with at least 3 scored additives, excluding same-brand siblings. Scores describe regulatory and research signals on additives, not dietary advice.
Similar mean additive safety
Nearest products by average mapped safety score. This record: 3.4/5.
Similar mapped ingredient depth
Nearest products by count of scored mapped additives. This record: 8.
- Hemisfares, Dry Cured Acorn Δ 0 additives · Kroger 8additives · 3.3/5
- Lemon Poppyseed Mini Muffins Δ 0 additives · Markets Of Meijer 8additives · 3.3/5
- Deli Shaved Oven Roasted Turkey Breast Δ 0 additives · Bar S 8additives · 3.4/5
- Deli Shaved Turkey Breast And White Turkey Δ 0 additives · Bar-S 8additives · 3.4/5
Product Details
- Barcode
- 0037000670667
- NOVA Group
- 4 — Ultra-processed foods
- Available In
- United States
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Frequently asked questions
Is Crest premium above or below average on ingredient safety?
Among the 58,710 PlainIngredients products with a scored ingredient list, Crest premium's 3.4/5 average puts it in the lower 91%, 0.72 points below the 4.12/5 average across all scored products.
How should Crest premium's 3.4/5 score be read?
Each ingredient gets a 1-5 score (1 highest risk, 5 safest) built from FDA and EU regulatory status; Crest premium's 3.4/5 is the average across every mapped ingredient it lists, landing it in the Mixed Evidence tier.
Every figure on PlainIngredients is rendered directly from FDA, EU, EFSA and U.S. state regulatory records, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.